Tommy Hilfiger Celebrates a Weekend of Surf Shack in LA
The Tommy Hilfiger brand had a truly LA weekend with a party that traveled from West Hollywood to Venice in celebration of its new Surf Shack collection.
The weekend started at the new West Hollywood flagship, where guests shopped the new threads, enjoyed nibbles by Shiraz and music courtesy of DJ Sammy.
The fun continued at The Brig on Abbot Kinney, where guests enjoyed a performance by badbad, the brainchild of Steven Tyler’s daughter Chelsea and Jon Foster as the mobile Surf Shack bus made its national debut.
Peter Facinelli, Jamie Alexander, James Marsden, Leven Rambin, Gabriel Mann and James Van Der Beek attended the beachy event, which was hosted by Kelly Colo and COCOCOZY.
The Surf Shack program includes a dedicated capsule collection for men and women emphasizing the après-surf lifestyle; limited-edition surfboards designed in collaboration with Art Production Fund (APF) and five contemporary American artists; and the cross-continent Surf Shack bus tour and pop-up shop. Tommy Hilfiger partnered with COCOCOZY and Kelly Cole to design limited-edition specialty product that complements the Surf Shack capsule collection.
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