The Grove Launches VIP Privileges Program

As if The Grove wasn’t chic enough, the tony outdoor shopping center is now offering even more perks for VIPs.

Rick Caruso’s retail and lifestyle destination announced the launch of Privileges this week, an elite affinity program that offers exclusive benefits and access to guests.

There are three levels of membership on offer, each of which is designed to provide shoppers with perks inside and outside the Grove.

Privileges offers include premium reserved parking, complimentary valet, private shopping and preview collection events, flash sales, personal styling services, exclusive access to celebrity meet and greets, seasonal restaurant tastings, movie screening opportunities, VIP invitations to sought-after events and complimentary gifts.

Additional member benefits will include throwing the first pitch at a major league baseball game, front row seats at Fashion Week, spa gift cards, access to 600 airport lounges worldwide, VIP invitations to sought-after LA events, complimentary hotel upgrades, access to LA’s coveted celebrity event planners, hairstylists to the stars, private yacht charters, and partnerships with major film studios, sbe Entertainment Group and the Malibu Golf Club.

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