Longchamp Opens in Mall of the Emirates
For Dubai fans of the world-renowned French leather goods and clothing house Longchamp, the brand has recently opened its new store at the Mall of the Emirates.
Located on the first floor of one of the city’s preferred shopping malls, the store houses classic Longchamp leather goods ranges alongside women’s ready-to-wear collections. The elegant modern design creates a welcoming and light feel enhanced by soft wood panels which contrast with asymmetrical white walls specially created to display the rainbow colors of the iconic Longchamp Le Pliage®” bags. Sleek, low glass cabinets display small leather goods, a unique range of exquisite silk scarves and leather accessories, while the newly launched men’s collection affords its own dedicated area of the store featuring a combination of classic business bags and luxury travel cases.
Since its opening four years ago, Longchamp has proved to be a favorite brand among Dubai residents and visitors.
Renowned for its creativity, innovation, quality and craftsmanship, the family-run French brand has seen steady growth since its foundation in 1948. Throughout that period its popularity has increased across the Middle East and the rest of the world thanks to iconic bags such as Le Pliage® and inspirational partnerships with famous artists and models. In 2011, the house’s sales across the Middle East rose by over 100 per cent with much of that growth being driven by the Dubai market. The new store in the Mall of the Emirates will join the other Longchamp boutiques in the region, including UAE, Saudi Arabia, Kuwait and Egypt.
Longchamp, Mall of the Emirates, +971 43549539.
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