Jaeger-LeCoultre Now Offering Online Customization Services for their Iconic Reverso Watches

Legendary luxury watch brand Jaeger-LeCoultre has been celebrated as one of the world’s leaders in sterling watchmaking. Traditionally, the customization of one of their coveted pieces took place with an authorized dealer in an elegant boutique as you worked through the process of creating your custom dream watch. Times have changed, however, and though the stellar quality of Jaeger-Le Coultre’s pieces have remained at a constant best, they are now offering this customization through a Flash-based website.

The new Reverso customization website will allow customers to first choose their Reverso watch, which has a case that flips around to reveal a solid case back ideal for customization. Customers can then get on to the fun part with the customizing options– personalized engravings, enamel work, coat of arms, imagery, or virtually anything else that will fit in the space. Customers even have the option to have precious stones set into the back of the watchcase. With combinations and options nearly infinite, it’s a convenient way to design your ultimate piece… or just to fantasize a little…

[Source: Luxist]