Fashion, Haute Shopping | October 16, 2025

Haute Collab Alert: Lululemon and Erewhon Drop A Fresh Capsule Collection

Fashion, Haute Shopping | October 16, 2025

By Gaby Keiderling, E-commerce Director at Haute Living

Photo Credit: Lululemon

There are some collaborations that we see coming a mile away. And there are others that sneak up on you, that you didn’t know you were going to be vying for until you see it all over your social media feed. Iconic apparel retailer Lululemon and luxury grocery chain Erewhon teaming up is the latter. In a chic moment of unity, both brands surprise with a fresh, high-quality 19-piece capsule collection. Consisting of apparel and accessories, fashion meets function in this series inspired by Los Angeles’ neighborhoods.

Shop The Collection

Blending Lululemon’s technical expertise with design elements inspired by Erewhon’s notable aesthetic, this collection aims to elevate the everyday. It’s a collaboration that showcases what it means to feel good—inside and out—by creating essentials that look just as good as they feel.

Photo Credit: Lululemon

“Erewhon people are our people. And our people are Erewhon people. This collaboration was meant to be. We kicked ideas back and forth over the last year and we’ve come up with something pretty special. We’ve co-created unique styles that are sporty and effortlessly cool,” Lululemon’s creative director Jonathan Cheung says. And he’s right. It’s a collection that’s most definitely in season.