The Iconic Fendi Spy Bag Makes a Major Return

The Fendi Spy bag is making its official return. First introduced in 2005 by Silvia Venturini Fendi, this coveted handbag captured the zeitgeist of the early 2000s with its plush silhouette, elegantly twisted handles, and a signature hidden compartment that whispered secrecy and sophistication. Now, as Fendi celebrates its centenary with the Fall/Winter 2025-26 Collection, the Spy Bag makes a triumphant return, reimagined for a new era while staying true to its rebellious charm.

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The Spy Bag’s original appeal lay in its playful yet luxurious design, particularly the concealed pocket tucked beneath the flap, accessible only through a discreet button framed by a golden metal curve. “I liked the idea of the secret compartment because a bag is a place where you keep your most intimate belongings,” Silvia Venturini Fendi explains. “It’s an extension of yourself.” This hidden pocket, a nod to the bag’s namesake mystique, remains a defining feature, inviting owners to safeguard their secrets in style.

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The bag’s soft, slouchy silhouette and twisted handles, hallmarks of the 2005 design, continue to anchor its identity. Yet, the 2025 iteration elevates these elements with Fendi’s unmatched expertise in leather and fur craftsmanship, blending nostalgia with contemporary flair.

To mark the Spy Bag’s revival, Fendi has launched a global digital campaign that pulses with cinematic energy. Directed and photographed by Stevie Dance and styled by Anna Trevelyan, the campaign stars Amelia Gray, Xiao Wen Ju, and Gabbriette, each bringing their unique edge to a narrative centered on an underground collector’s quest for the iconic bag. The result is a visual story that mirrors the Spy Bag’s enigmatic allure, blending high fashion with a rebellious, modern spirit.

Available in two sizes—Regular and Small—the reimagined Spy Bag offers versatility for every lifestyle. The Regular size, designed for shoulder wear, features a D-Ring for attaching charms, adding a personalized touch. The Small version, equally adaptable, can be carried by hand, crossbody, or over the shoulder with its removable, adjustable strap.

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The collection showcases a rich palette of materials and colors, from smooth leathers in chocolate brown, dark honey, and classic black to delicate sorbet hues like macaron pink, mint green, and sorbetto yellow in the Small size. For those drawn to texture, shearling options in earthy tartufo and beige tones exude warmth, while eel-crafted Pequin stripes in olive or wine add a bold, graphic edge. The pinnacle of Fendi’s craftsmanship shines through in exclusive mink inlay designs with chevron patterns and a milk-colored embroidered astrakhan fur style, each a testament to the Maison’s heritage in luxurious materials.

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The Spy Bag’s return is a fitting highlight of Fendi’s Fall/Winter 2025-26 Collection, a milestone that celebrates 100 years of innovation and elegance. Launching on July 17, 2025, the bag will be available in select Fendi boutiques worldwide and on fendi.com, inviting a new generation to embrace its blend of heritage and forward-thinking design.