Rodeo Drive Concours d’Elegance Celebrates 30 Years Of Luxury In Motion

Photo Credit: Rodeo Drive Concours d’Elegance

On Sunday, June 15, Rodeo Drive will transform into an open-air showroom for one of Beverly Hills’ most iconic events: the 30th annual Rodeo Drive Concours d’Elegance. Celebrating this milestone year with the theme “Luxury in Motion,” the legendary car show will spotlight an extraordinary collection of rare hypercars, vintage classics, and bespoke vehicles—from the timeless to the cutting-edge. The event runs from 10 a.m. to 4 p.m. and, as always, it’s completely free to attend.

“This is a cherished tradition shared across generations—grandfathers, fathers, and children alike,” said Beverly Hills Mayor Sharona R. Nazarian. “Thanks to our community, sponsors, and vehicle entrants, the 30th anniversary is sure to be the best one yet.”

Photo Credit: Rodeo Drive Concours d’Elegance

Presented by O’Gara Coach Beverly Hills, the 2025 edition promises more spectacle than ever before. O’Gara will take over an entire city block with a jaw-dropping lineup of supercars and hypercars from McLaren, Aston Martin, Rolls-Royce, Pagani, Bentley, and more. The show will also host the North American debut of Lamborghini’s newest models: the Temerario and the PHEV Urus SE, alongside exclusive branded merchandise and custom displays.

“We’re pulling out all the stops this year,” said Bruce Meyer, Chairman of the Rodeo Drive Concours d’Elegance. “This isn’t just a car show—it’s a celebration of craftsmanship, design, and family tradition, all set in the heart of Beverly Hills.”

Between car spotting and photo ops, guests can stroll Rodeo’s world-famous shopping district, dine al fresco, and even book a weekend stay at one of the city’s legendary hotels. It’s Beverly Hills at its most dynamic—and most photogenic.

Photo Credit: Rodeo Drive Concours d’Elegance

“Seeing Rodeo lined with these incredible cars is one of the highlights of my year,” said Rodeo Drive Committee President Kay Monica Rose. “There’s truly nothing like it, and I can’t wait to welcome everyone back this Father’s Day.”

Alongside the car culture, guests can enjoy gourmet food trucks, interactive brand activations, and a special demonstration by the Beverly Hills Police Department Motor Unit. Proceeds will benefit the Beverly Hills Police Foundation and Beverly Hills Firefighters’ Association, with additional funds supporting the restoration of a 1975 Cadillac ambulance from the city’s Fire Department archives.