The AMIRI Pre-Spring Campaign Is Inspired By Old-School Hollywood

AMIRI unveils a new campaign for the Pre-Spring 2025 collection inspired by the glamor of Hollywood nights – the off-duty, after-hours. The campaign debuts with a set of visually alluring images drawing from Hollywood’s narrative of rising young icons captured away from the spotlight.

Photo Credit: Courtesy of AMIRI

The collection is showcased through a juxtaposition of aesthetics mixing formal with casual, relaxed tailoring with intricate details, and uptown with downtown, resulting in a dynamic blend that embodies Hollywood’s multi-faceted essence. 

Photo Credit: Courtesy of AMIRI

Set inside The Benjamin, a speakeasy-style cocktail bar is an every-era space transcending time, featuring vintage-inspired elements reminiscent of old Hollywood glamour. The visual showcase off-duty AMIRI stars a play, relaxed and engaged in a leisurely game of billiards. Their clothing is a natural extension of their identities, while the retro tones reflect the vibrancy of old Hollywood nightlife. Away from the limelight, these stars reveal their true selves, which blends personal and performance in their wardrobe that merges effortless refinement and star power. 

Photo Credit: Courtesy of AMIRI

The collection features the brand’s first-ever Down Puffer, a new classic essential for the cold weather, alongside a new Pacific Sneaker serving as a modern staple. Classic AMIRI silhouettes are conceptualized with prints and embroideries featuring dice, billiard balls, and cues that evoke a nostalgic connection to jazz clubs and bar scenes, while emblems of places like the ‘AMIRI Loung’ (the countryside’s setting) pay homage to the city’s legendary counterculture and the stories that the city of Los Angeles tell.