With Love, Since 1837: Tiffany & Co. Releases Its New Holiday Campaign Starring Anya Taylor-Joy

Tiffany & Co. rings in the holiday season by unveiling its 2024 campaign, With Love, Since 1837. Drawing inspiration from the rich heritage of New York City and the timeless elegance of the House’s most iconic collections, the campaign features actress and House ambassador Anya Taylor-Joy. Against a backdrop of a snow-dusted Manhattan, Taylor-Joy journeys through the city, embodying the spirit of love and celebration that has defined Tiffany & Co. since its founding.

Photo Credit: Courtesy of Tiffany & Co.

The campaign, directed by the acclaimed Jonas Lindstroem, tells a cinematic story through film and still photography, capturing Taylor-Joy as she explores a magical New York winter wonderland. The film opens with the actress in a classic little black dress stepping through a vault-inspired entrance at The Landmark, Tiffany’s flagship store on Fifth Avenue. Inviting viewers to join her, she guides them through “the city where love never sleeps,” a tribute to New York’s constant allure and energy.

Taylor-Joy strolls across the Brooklyn Bridge, draped in Tiffany’s signature HardWear collection. The designs symbolize strength and connection, celebrating moments that elevate the holiday spirit to new heights. As the film unfolds, she peers into the iconic Fifth Avenue windows of Tiffany’s The Landmark, where the city’s skyline twinkles under a light dusting of snow. The scene shifts to a dreamy, vintage-inspired holiday world, with music that evokes nostalgia and warmth, wrapping viewers in the magic of With Love, Since 1837.

Photo Credit: Courtesy of Tiffany & Co.

Renowned photographer Carljin Jacobs adds a layer of enchantment with a series of elegant still vignettes highlighting the sparkling brilliance of Tiffany’s most celebrated designs. In one image, Taylor-Joy shines in the T by Tiffany collection, which draws inspiration from the city’s architecture and modern energy. Another captures her adorned in Knot by Tiffany, a collection symbolizing the unbreakable bonds and meaningful connections that come alive during the holiday season.

“Tiffany & Co. is more than a jeweler; it’s a place where every expression of love is celebrated,” says Taylor-Joy. “New York City, especially in the winter, feels like the perfect backdrop for this story of love, tradition, and timeless elegance.”

Photo Credit: Courtesy of Tiffany & Co.

The campaign will debut globally on October 31st, rolling out across print, digital, and social media platforms. It promises to be a season filled with warmth, sophistication, and a celebration of love in all its forms, echoing the legacy Tiffany & Co. has cultivated since its inception in 1837. Whether exploring new heights, marking new beginnings, or celebrating enduring bonds, Tiffany’s With Love, Since 1837 reminds us of the powerful connections we share—and the iconic jewelry that symbolizes them.