Ralph Lauren Reimagines Its Pink Pony Program & Collection For A New Generation
For over 30 years, Ralph Lauren has been committed to raising awareness in the fight against Cancer with their worldwide Pink Pony Initiative, supporting programs for research, screenings, early diagnosis, treatment, education, and patient navigation. The house has unveiled this year’s Pink Pony campaign, “Live Well. Be Well.” which aims to inspire its viewers to be proactive about their health. Rooted in the spirit of an active lifestyle, the campaign spotlights the stories of cancer survivors, including college lacrosse player Chad Palumbo, author and basketball player Ronnie Laughling, U.S. boxer Daniel Jacobs, model and rock climber Ash Foo, yoga teacher Mary Lou Burkhardt and skateboarder Cade Thompson, with each of these athlete’s stories authentically reflecting Ralph’s values of preventive care and community.
With a refreshing new youthful palette of black and pink, the 2024 Pink Pony collection sets out to engage the next generation by featuring a sporty selection of men’s, women’s, and children’s and accessories, including a limited-edition hard goods capsule with fitness equipment made in collaboration with lifestyle brand, Bala. The exclusive capsule with Bala blends iconic style with everyday movement, empowering wellness pursuits and bridging the gap between style, activity, and cancer awareness. Encouraging small and consistent steps towards a more active lifestyle, the new line of accessible products features the renowned Bala Bangles, a play mat, jump rope, and boxing gloves.
In support of this year’s campaign, the fashion house will donate 100% of the purchase price from the sale of classic Pink Pony items like the Twill Ball Cap and Cashmere Hoodie and 25% of the purchase price of additional items from the collection like the Bala capsule to the Pink Pony Fund. The collection is now available globally in select Ralph Lauren retail stores, on RalphLauren.com, at Macy’s, and in select global wholesale stores.
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