Message In A Bottle: Dior Beauty & Francis Kurkdjian Develop A First-Of-Its-Kind Fragrance

INTRODUCING DIOR SAUVAGE EAU FORTE: A FIRST-OF-ITS-KIND FORMULA THAT EXPLORES THE DYNAMIC DEPTHS OF WATER.

“The cascade of a waterfall is a powerful, breathtaking, and mesmerizing spectacle. I was keen on the idea of water acting as a link and a crossing point between heaven and earth in a fragrance embodying this incredible power. A dialogue of scents is introduced at the heart of a lively, joyful fragrance,” explains Francis Kurkdjian, perfume creation director at Parfums Christian Dior. The message behind Sauvage Eau Forte is clear: capturing the tangible and intangible essence of water.

Photo Credit: Courtesy of Brigitte Lacombe for Christian Dior Parfums

A revolution in the industry, Sauvage Eau Forte is the first high-concentration men’s composition in a water-based formula, free of alcohol, using a high-pressure nano-emulsion technique exclusive to Dior. With water as the perfume’s base, Kurkdjian mastered the intricacies of water that don’t meet the naked eye through the olfactory senses. “To convey water’s physical and symbolic power, I reinvented the signature freshness by moving away from the traditional citrus notes to accentuate a flight of fresh and aromatic spices. A soaring freshness, with extraordinary persistence, is established. Sauvage Eau Forte explores the sensation of a contrast between a wet-effect and woody amber sensuality,” he says.

That is how the juxtaposing scent of Sauvage Eau Forte was born: a brilliant blend of spicy, woody, and musky notes with an intense freshness to create a men’s fragrance that exudes simultaneously the lightness of an eau de toilette and the long-lasting wear of a perfume.