During the 2023 Miami Art Week, the premier event for modern and contemporary artistic and design philosophy, Range Rover made its debut with a captivating sensory installation, “FORCE OF NATURE.” This installation not only highlights the power and dynamism of Miami’s natural environment but also introduces the exclusive Range Rover Sport SV EDITION ONE MIAMI.
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Collaborating with world-renowned air master and designer Daniel Wurtzel, Range Rover created an installation that fused the automotive and art industry through a sensory journey of feeling the performance, modernity, and reductive design that defines the brand. Using specially designed lights and sound coordinated with the artful harnessing of wind power, the installation provided a powerful yet serene atmosphere, complete with an elegant floating silky wave that mimics the ocean waves of Miami Beach.
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Inspired by the vibrant blue of the Atlantic Ocean, the Range Rover Sport SV EDITION ONE MIAMI boasts an exclusive Maya Blue SV Bespoke paint. This SUV, the most powerful Range Rover ever, is equipped with a 626hp Twin Turbo V8 mild-hybrid engine, capable of accelerating from 0 to 60mph in just 3.6 seconds. Its 23-inch Carbon Fiber Wheels, Carbon Ceramic Brakes, and unique eight-piston Brembo Octyma front calipers in a carbon bronze colorway add to its exclusivity. The 6D Dynamics suspension system further enhances its performance. Only seven units of this exclusive model will be produced, with a price tag of $225,000 — becoming a work of art itself, representing the pinnacle of sporting luxury and cutting-edge performance technology.
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The installation, “FORCE OF NATURE,” expressed the key qualities of Range Rover models: Serenity, Control, Power, and Liberation. “FORCE OF NATURE” is an artistic expression that captures the essence of the Range Rover Sport SV EDITION ONE MIAMI and the natural elements of Miami Beach. During the day, the installation served as a place for conversation, relaxation, and inspiration, and at night, the space transformed into an electric and lively nightclub, with live musical performances, curated food, cocktails, and unique experiences.
Range Rover’s debut at Miami Art Week with “FORCE OF NATURE” has become a testament to their commitment to delivering not just luxury vehicles but unforgettable experiences that celebrate the intersection of art, technology, and nature.
