Dior has unveiled their latest fragrance, New Look, masterfully crafted by Francis Kurkdjian. This perfume is more than a new addition to Dior’s collection; it’s a celebration of the brand’s innovative spirit. The essence of the “’New Look” is captured in its timeless appeal, where it harmonizes a fluid yet structured style. This scent represents the fusion of high fashion’s sophistication with the comfort of streetwear, reflecting Dior’s ever-evolving elegance.
Since its debut in perfumery in 1947, Dior has been crafting scents that narrate the intricate dialogue between fashion and fragrance. Francis Kurkdjian upholds this legacy with his latest creation which feels free and elegant, capturing the essence of the house. Reflecting on this journey, Kurkdjian states, “My aim was to embody the spirit and essence of today’s New Look in my perfume – a style that blends avant-garde beauty with sensuality, celebrating the body’s natural curves.” He views the New Look not merely as a design but as a mindset, offering a glimpse into his profound inspiration for the fragrance.
Choosing the name “New Look” for this perfume was important for Kurkdjian, as it’s his first project with Dior’s, La Collection Privée. He says the name represents the fresh feeling of the fragrance and starts a new chapter for him at Dior. He finds working on La Collection Privée like playing in his own creative space, in contrast to crafting established icons like J’adore.
The New Look perfume is a mix of different elements. Its main scent comes from frankincense, which is both lively and mysterious. This is paired with a rich, warm amber scent. There’s also a surprise element of aldehydes that adds a special touch. Kurkdjian’s shift from floral scents was deliberate, seeking modernity with La Collection Privée. “The packaging’s simplicity and minimalistic style reflect the precision of couture. I wanted this scent to have a sleek, refined quality,” he notes. The scent perfectly embodies its name, mirroring Dior’s fashion philosophy by combining rigor with a relaxed style, and luxury with comfort, achieving elegance without excess. La Collection Privée Christian Dior New Look retails for $330 for 4.25oz. And is available to purchase now.
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