Close your eyes and envision your living room with the most hideous couch you can picture. It might be like the one hiding in the basement at your grandma’s house. Maybe it’s covered in wild florals or repeating motifs of a country fence and tractor. Perhaps it’s made with dark, crinkly Naugahyde sucking the light out of the room, or maybe it’s covered in thick, clear plastic so that you can see it, but when you sit on it, the experience is nothing short of uncomfortable. Maybe when you flop down on it to watch television with family during holidays, you wonder if it will hold up under the weight of you, your two cousins, and your uncle.
Now imagine a stylish and inviting sofa, luxurious and soft to the touch, which forms comfortably to your body when you sink into its richness. It’s in your favorite color fabric or leather and shows off your unique flair for decorating. It’s sturdy and easily able to handle the chaos of you, your three kids, and your German Shepherd flopping onto it. It’s the main feature in your living room and offers an enveloping, soft place to land after a hard day. You ordered this stylish sofa online, using photos and a sample swatch you requested and quickly received. The custom handcrafted masterpiece—made with the finest materials and attention to detail—even came with a 25% membership savings, making it the perfect piece of furniture at the ideal price point.
Abby Rafieha imagined that perfect piece of furniture and buying experience when he created his furniture company, Abbyson, in 1989. Two years prior, Rafieha had traveled to Tibet, where he immersed himself in the artwork and culture. Those experiences sparked his inspiration to incorporate those elements into home design products. He continued to travel the world, which helped enhance his vision and mission. Rafieha visited over fifty countries over several years to expand his knowledge and continue finding ideas for his products. After two years of envisioning his company, he opened up shop. The company name Abbyson is a dedication to his family and three sons. He grew Abbyson by importing one-of-a-kind Tibetan products, rugs, and furniture and sold them through wholesalers like Costco.
Today, Abby serves as Executive Chairman, while his sons, Yavar, Doddy, and Rodd Rafieha, run the day-to-day business. Their drive to reach the needs of a larger audience kept them focused on vertical integration to take complete management of the company’s supply chain from concept to delivery. They knew that if they took the business of selling globally to wholesalers and controlled their design and manufacturing, they could provide high-end furniture at the best value to sell directly to shoppers. Their aim to cultivate consumer confidence and help buyers feel like part of the Abbyson family rounded out the company’s successful business model. Soon, they expanded to the world of cyber shopping. Abbyson.com broadened the company’s horizons by reaching newly found markets in direct-to-customer sales.
The company’s latest win is a collaboration with well-known influencer JoJo Fletcher. The JoJo Fletcher x Abbyson Home collection features the Luxury Cloud Seating line, which opens up a more extensive array of offerings, all styled with the Abbyson Home commitment to excellence. From removable and reversible cushions made from stain-proof, water-repellent fabric to modular components made for versatility, each sofa, chair, and sectional leaves the customer wanting for nothing but to get the piece home and fall into its comfort, like open arms. This is not your family’s basement furniture.
In addition to the JoJo Fletcher choices, Abbyson Home features pieces like Matteo and Luxe Leather sofas and chairs crafted with carefully curated Top Grain Leather. They even have a selection for your outdoor spaces, perfect for entertaining or watching the sunset. Gorgeous and on-trend designs, delicious fabrics and leather, and careful craftsmanship and assembly can be yours, along with exceptional customer service and delivery.
Keeping the business in the family is paramount to the Rafiehas. The brothers enjoy a sense of pride and excitement, with plans to expand. They want to develop the Abbyson Home family through collaborations with other Brand Ambassadors, all while staying true to their father’s original focus of adding culture to the art and design of furniture. Building solid connections in-house with their employees, as well as with their customers, makes the company stand out in the home furnishings industry. Visit Abbyson.com to start your collection of beautiful, quality furniture to add years of comfort, style, and warmth to your home, plastic covers never included.
Written in partnership with E&K
