The Royal Poinciana Plaza Partners With Thom Browne For A Luxe Holiday Experience

Photo Credit: Courtesy of The Royal Poinciana Plaza

Renowned for its quintessential Palm Beach elegance and impeccable style, The Royal Poinciana Plaza has partnered with iconic fashion designer Thom Browne to design their annual holiday surfboard tree and serve as home to the very first Thom Browne retail experience in Palm Beach. Every year, in honor of the holiday season, The Royal Poinciana Plaza delights the residents of Palm Beach and visitors with its iconic Surfboard Tree. This time, the Plaza is honored to team up with innovator Thom Browne known for his visionary designs, to bring a touch of luxury fashion to the spirited festivities. 

“We are overjoyed to partner with Thom Browne to not only design this year’s surfboard tree but bring an incredible new retail experience to The Royal,” said Samantha David, President of WS Development. “Thom’s cutting-edge fashion vision, seamlessly intertwined with Palm Beach’s iconic coastal lifestyle, will deliver an unparalleled shopping experience for locals and visitors alike. “

Photo Credit: Courtesy of The Royal Poinciana Plaza

This distinctive collaboration seamlessly fuses Thom Browne’s iconic style and design ethos with Palm Beach’s sophisticated coastal lifestyle. Adorning the tree will be a striking array of exclusive surfboards, each meticulously crafted and curated by Thom Browne, showcasing his unmistakable stripes, color palettes, and avant-garde flair. The store will feature a curated selection of Thom Browne’s offerings, including men’s and women’s ready-to-wear and accessories.

The store is now open to the public, welcoming visitors from 10 AM to 6 PM on weekdays and from 11 AM to 5 PM on Sundays. The grand unveiling of the adorned tree is scheduled for November 30th during the Royal’s annual tree lighting ceremony, a beloved tradition cherished by Palm Beach’s families and friends, featuring a festive event filled with activities.