Laffite Automobili Set to Usher New Era in World of Hypercars

New Italian manufacturer Laffite Automobili, founded by Bruno Laffite, is set to unveil five electric hypercars ahead of the Miami Grand Prix.

Fabrizio Giugiaro and Bruno Laffite

Photo Credit: Laffite Automobile

The Laffite name is historically tied to F1, making this new era of electric hypercars that much more momentous of an occasion.

“My dream has always been to see race cars on the road,” said Bruno Laffite, co-founder and General Manager of Laffite Automobili. “It has never left me since I was a child and has even increased throughout my life. After almost ten years of research, work and development, I created Laffite Automobili and gathered one of the best teams in the world to give substance to my ambition.”

Thanks to much patience, talent and dedication, Bruno Laffite has worked to define the foundation of his new brand, which draws its DNA from motor racing. The founder of Laffite Automobili has imposed his technical choices and seduced the most illustrious partners to create a range without compromise on luxury and technology. Fabrizio and Giorgetto Giugiaro, the two creative souls of GFG Style, an independent and established style center, recognized among the most important designers in the world, immediately embraced this incredible project. The folks at the helm of L.M. Gianetti, the renowned Torino-based engineering and auto manufacturing company, were of the same mindset. 

Photo Credit: Laffite Automobile

“When Fabrizio Giugiaro understood the scope of what I wanted to achieve”, Laffite explained. “He smiled at me and said: ‘Let’s create a car revolution together’. Creating three Hypercars at the same time had never been done before. It was an incredible challenge. We made it even more unique by creating two new segments in the Hypercar world at the same time”. 
Fabrizio Giugiaro, a world reference in terms of exceptional cars, was passionately involved in this daring project.
It is an honor for us to be able to write the first pages of a new chapter in the automotive industry with Laffite Automobili,” says the Italian designer. “We have worked to fulfill Bruno Laffite’s wishes, combining the best of aesthetics, elegance and excellence for each of the three cars.”
Photo Credit: Laffite Automobile
The first three Laffite Automobili Hypercars benefit from the technology and engineering developed by LM Gianetti. Founded in 1966, the Piedmont-based company has built an international reputation by collaborating with top automotive designers and official racing teams in the F1, WRC and GT championships, contributing to the success of iconic cars such as the Lancia 037 and the Delta HF.
“We are proud to be associated with Bruno Laffite’s initiative,” said Paolo and Luisa Gianetti. “We look forward to the May 3rd launch in Miami, which we are sure will amaze the world.”