It’s beginning to feel a lot like Christmas! I say that because it’s never really Christmas until this incredible Mayfair hotel officially launches its Now, it’s happened, and it’s a doozy — created by Sandra Choi for Jimmy Choo, an expansion on the designer’s fascination with the concept of the jewel, and her dream of stepping inside one.
Photo Credit: The Maybourne Group
Named ‘The Diamond’, the tree is a magnificent sculptural creation standing over 16 feet tall, which has taken over 350 hours to construct. This extraordinary Christmas tree is crafted from 69 shining, reflective mirrors, accented with almost 200 feet of sparkling lights which pulse, undulate, and reflect off the multifaceted surface, as well as 250 individual aluminium panels. It is finished with a giant, glittering bow topper — a nod to one of the key design themes of Jimmy Choo’s winter collection. The tree, designed in partnership with set designer Simon Costin, has been created to allow guests to stand inside to take in the magical and shining, diamond-refracted space. This experiential element means Claridge’s Christmas Tree, with its mesmerizing lights and enchanting reflections, will turn the hotel lobby into a fully immersive space, whilst also ensuring a unique and personal festive moment for every guest who steps inside.
Photo Credit: The Maybourne Group
“I have always said I would love to know what it is like to step inside a diamond, and now I can! To be able to collaborate with Simon Costin on this incredible project has been an honor. The jewel has been a repeated metaphor I have used to describe Jimmy Choo, not just because they are used in our designs, but for the multifaceted nature of the collections we create as well as the reflection and light we want to bring. The power to transform and shine bright.” said Choi in a statement. “Claridge’s is a London icon. The perfect blend of glamour and decadence – great things happen at Claridge’s. There’s a magic energy as you enter the doors that’s contagious, from the warmth of the staff to the discrete buzz of guests in the lobby. And at night the hotel invites you to party. Claridge’s is a London jewel, it’s multifaceted, like the diamond that inspired our tree, like Jimmy Choo.”
Photo Credit: The Maybourne Group
The Claridge’s Christmas Tree has long symbolized the start of the festive season in the capital, drawing visitors and Londoners alike to admire its magnificent design. This is the 13th year that Claridge’s has invited a distinguished guest to reinterpret the tree in their own distinctive style.
Subscribe to discover the best kept secrets in your city
