RIMOWA Launches New Campaign With Legendary Talents LeBron James, Kim Jones & Yuja Wang

Continuing to tell its brands story about the purposeful travel, RIMOWA’s latest campaign features some of the most recognizable and impactful talents within their respective fields: basketball legend LeBron James; Artistic Director at Dior Men and fashion designer Kim Jones; and prodigal Chinese piano talent Yuja Wang. The short films as part of the campaign give viewers an intimate look into their lives and showcase the challenges they overcome, driving them to their successes.

lebron james
LeBron James

Photo Credit: Matt Jones

“RIMOWA’s ‘Never Still’ is not a concept that loses steam after one campaign – it’s an idea on which to build,” began Alexandre Arnault, CEO at RIMOWA. “As a brand dedicated to the heritage of consumer-focused craftsmanship, longevity and innovation, RIMOWA is committed to participating in the conversation by adding meaningful cultural context to our products. Together with this group of diverse global icons, we continue to open up a conversation beyond travel to explore what it means and takes to move forward.”

kim jones
Kim Jones

Photo Credit: David Luraschi

Each of the three protagonists exemplify that mastery is a journey with no ending, and that a lasting legacy is never built by remaining stagnant. The first iteration of the brand’s global campaign displayed this philosophy, while the second puts more of a spotlight on the adversities faced along the road—the real ones and the metaphorical ones—and the drive and determination that is needed to overcome these challenges to find success.

yuja wang
Yuja Wang

Photo Credit: Riley Stewart

LeBron James’ story focuses on how integral it is to be pushed beyond one’s own comfort zone to reach greatness, while Kim Jones’ story portrays a variety of locales, celebrating how much of an impact the places we travel to have on our work. Yuja Wang’s story depicts how her disappointment in her previous performance always leads her to her next best.

For more information, please visit the brand’s website by clicking here.

 

 

 

 

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