Photo Credit: Getty Images for Chopard
The hottest event in London this month was a glamorous soiree to celebrate the reopening of Chopard‘s Bond Street boutique, which has transformed post-renovation into the brand’s largest Maison in Europe.
Photo Credit: David M. Benett/Dave Benett/Getty Images for Chopard
Chopard Co-Presidents Caroline and Karl-Friedrich Scheufele inaugurated the new flagship store surrounded by many celebrity friends of the brand, including Marion Cotillard, Julianne Moore, Christoph Waltz, Colin Firth and Araya Hargate, as well as Chinese actress Zhang Ziyi; Arizona Muse, the face of Chopard’s iconic Happy Diamonds collection; along with James Norton, Alexa Chung and Petra Nemcova.
Photo Credit: David M. Benett/Dave Benett/Getty Images for Chopard
The party theme, “Chopard loves London” paid homage to British culture. Guests arrived in a procession of London’s famous black cabs—all-electric vehicles—specially personalized by Chopard, and were welcomed by porters wearing bowler hats in a nod to old-fashioned, classic British elegance.
Photo Credit: David M. Benett/Dave Benett/Getty Images for Chopard
The evening was also all about sustainability, reflecting the brand’s Journey to Sustainable Luxury initiative. The blue and gold carpet rolled out on the street to welcome guests was produced by Aquafil from ENONYL, a fiber made entirely from recycled plastic materials such as used fishing nets.
Photo Credit: David M. Benett/Dave Benett/Getty Images for Chopard
On the facade and all along the arrival route, florist artist Philippa Craddock created a decoration composed of locally supplied flowers that reflected the Maison’s links with nature.
Photo Credit: David M. Benett/Dave Benett/Getty Images for Chopard
Celebrating the same theme, the very summery cocktails and petits fours served at the reception—including a Brixham bar ceviche with green apple and cucumber, and smoked chicken with black truffle and Cambridgeshire artichoke mousse on rye bread—were also made using local food. The evening was accompanied by wines from Château Monestier La Tour produced on Karl-Friedrich’s estate using biodynamic methods.
Photo Credit: David M. Benett/Dave Benett/Getty Images for Chopard
At the end of the cocktail, Caroline and Karl-Friedrich Scheufele hosted their guests for a prestigious dinner held under the gilded ceilings of the Main Hall at Banqueting House, one of London’s historical monuments.
Photo Credit: Chopard
During the dinner, after a performance by magician David Jarre, a runway show enabled guests to discover the latest creations of Chopard’s Haute Joaillerie workshops, including a diamond and ruby jewelry set especially designed by Caroline Scheufele in honor of the opening. Alessandro Ristori & the Portofinos provided the musical entertainment for the evening, followed by London DJ Lou Hayter.
Photo Credit: David M. Benett/Dave Benett/Getty Images for Chopard
