Chopard Celebrates London Bond Street Boutique Reopening With The Help Of A-Listers Julianne Moore & Colin Firth

Chopard Bond Street Boutique Reopening
Christoph Waltz, Marion Cotillard, Julianne Moore, Caroline Scheufele, Colin Firth, Livia Firth and more

Photo Credit: Getty Images for Chopard

The hottest event in London this month was a glamorous soiree to celebrate the reopening of Chopard‘s Bond Street boutique, which has transformed post-renovation into the brand’s largest Maison in Europe.

Chopard Bond Street Boutique Reopening
Petra Nemcova

Photo Credit: David M. Benett/Dave Benett/Getty Images for Chopard

Chopard Co-Presidents Caroline and Karl-Friedrich Scheufele inaugurated the new flagship store surrounded by many celebrity friends of the brand, including Marion Cotillard, Julianne Moore, Christoph Waltz, Colin Firth and Araya Hargate, as well as Chinese actress Zhang Ziyi; Arizona Muse, the face of Chopard’s iconic Happy Diamonds collection; along with James Norton, Alexa Chung and Petra Nemcova.

Chopard Bond Street Boutique Reopening
Julianne Moore

Photo Credit: David M. Benett/Dave Benett/Getty Images for Chopard

The party theme, “Chopard loves London” paid homage to British culture. Guests arrived in a procession of London’s famous black cabs—all-electric vehicles—specially personalized by Chopard, and were welcomed by porters wearing bowler hats in a nod to old-fashioned, classic British elegance.

Chopard Bond Street Boutique Reopening
Marion Cotillard

Photo Credit: David M. Benett/Dave Benett/Getty Images for Chopard

The evening was also all about sustainability, reflecting the brand’s Journey to Sustainable Luxury initiative.  The blue and gold carpet rolled out on the street to welcome guests was produced by Aquafil from ENONYL, a fiber made entirely from recycled plastic materials such as used fishing nets.

Chopard Bond Street Boutique Reopening
David Furnish

Photo Credit: David M. Benett/Dave Benett/Getty Images for Chopard

On the facade and all along the arrival route, florist artist Philippa Craddock created a decoration composed of locally supplied flowers that reflected the Maison’s links with nature.

Chopard Bond Street Boutique Reopening
Livia Firth, Colin Firth, Julianne Moore and James Norton

Photo Credit: David M. Benett/Dave Benett/Getty Images for Chopard

Celebrating the same theme, the very summery cocktails and petits fours served at the reception—including a Brixham bar ceviche with green apple and cucumber, and smoked chicken with black truffle and Cambridgeshire artichoke mousse on rye bread—were also made using local food. The evening was accompanied by wines from Château Monestier La Tour produced on Karl-Friedrich’s estate using biodynamic methods.

Chopard Bon Street Boutique Reopening
Dinner ambiance Banqueting House

Photo Credit: David M. Benett/Dave Benett/Getty Images for Chopard

At the end of the cocktail, Caroline and Karl-Friedrich Scheufele hosted their guests for a prestigious dinner held under the gilded ceilings of the Main Hall at Banqueting House, one of London’s historical monuments.

Chopard Bond Street Boutique Reopening
The newly revamped Chopard Bond Street boutique

Photo Credit: Chopard

During the dinner, after a performance by magician David Jarre, a runway show enabled guests to discover the latest creations of Chopard’s Haute Joaillerie workshops, including a diamond and ruby jewelry set especially designed by Caroline Scheufele in honor of the opening. Alessandro Ristori & the Portofinos provided the musical entertainment for the evening, followed by London DJ Lou Hayter.

Chopard Bond Street Boutique ReopeningPhoto Credit: David M. Benett/Dave Benett/Getty Images for Chopard

Loader