To present its Primo suit, luxury Italian menswear brand Brioni had a little help from friend of the brand and celebrated actor, Armie Hammer. The word ‘primo,’ meaning ‘first’ in Italian, represents the brand’s introduction into its sophisticated and high-end Roman savoir-faire. The suit has a slim-fit silhouette for a refined aesthetic, masterfully crafted with some of the most luxurious wool fabrics and finishes available, including sharkskin, birdseye and twill. Shot in Los Angeles, California by Gregory Harris, the campaign images with Armie Hammer represent the true elegant, yet modern style of Brioni. The suit is available at Brioni boutiques across the globe and at the brand’s website. For more information, please visit the website by clicking here. All images courtesy of Brioni.
