MCM Hosts Star-Studded Grand Opening For New Rodeo Drive Flagship Boutique

Paris Hilton and Gigi Gorgeous attend the grand opening of the MCM Global Flagship Location in Beverly Hills - Photo by Donato Sardella, Getty Images for MCM
Paris Hilton and Gigi Gorgeous attend the grand opening of the MCM Global Flagship Location in Beverly Hills

Photo Credit: Getty Images for MCM

Luxury leather goods brand MCM opened its global flagship boutique on the prestigious Rodeo Drive shopping mecca to an A-list crowd of stars and VIPS for a special Red Carpet celebration. Supporters of the brand all came out to get a first look at the beautiful new boutique which was decked out with fun merchandise, interactive elements and signature photo backdrops for the occasion.

Ross Butler and MCM Global Chief Creative Officer Dirk Schonberger
Ross Butler and MCM Global Chief Creative Officer Dirk Schonberger

Photo Credit: Getty Images for MCM

Always making a statement with its bold, eye-catching creations, MCM designed the store to embody the signature brand elements. Upon arrival, guests were greeted by an MCM-branded interactive robot named Pepper, transporting them into the futuristic, playful fête. With a fist-bump from the bot—which was programmed to answer questions from guests about MCM, as well as the event—guests were whisked away into the whimsical interior where they posed for photos with oversized MCM teddy bears and fashionable luggage and backpacks.

LL Cool J attends the grand opening of the MCM Global Flagship Location in Beverly Hills - Photo by Vivien Killilea, Getty Images for MCM
LL Cool J attends the grand opening of the MCM Global Flagship Location in Beverly Hills

Photo Credit: Getty Images for MCM

Partygoers enjoyed signature cocktails, exquisite gourmet bites created by Chefs Jon Shook and Vinny Dotolo and live music from DJ Trauma. Always merging fashion and art together and putting a heavy emphasis on one-of-a-kind customization, MCM offered guests the unique opportunity for custom embossing of their leather goods. Additionally, the boutique showcased interactive art installations for guests to admire and photograph.

Billie Eilish attends the grand opening of the MCM Global Flagship Location in Beverly Hills - Photo by Vivien Killilea, Getty Images for MCM
Billie Eilish attends the grand opening of the MCM Global Flagship Location in Beverly Hills

Photo Credit: Getty Images for MCM

Attendees of the high-profile affair included LL Cool J, Chloe X Halle, Billie Eilish, Paris Hilton and Nicky Hilton Rothschild, Estelle, Bella Thorne, Quincy Brown, Ross Butler, Anne WintersTerrence J, Dani Song, Don Benjamin, EJ Johnson, Cordell Broadus, Hayley Law, Gigi Gorgeous, Jake T. Austin, Bella Harris, Erika Jayne, Brandon Michael Hall, Landry Shamet, Rolf  Feltsche, Marcedes Lewis, Shaun Ross, Mally Mal, Super Duper KyleYoung Paris and many more. 

The opening of the boutique is significant as it marks MCM’s global flagship—and in no place more fitting than the iconic Rodeo Drive in Beverly Hills, L.A., which houses the most respected fashion Maisons in the world.

Bella Thorne attends the grand opening of the MCM Global Flagship Location in Beverly Hills - Photo by Donato Sardella, Getty Images for MCM
Bella Thorne attends the grand opening of the MCM Global Flagship Location in Beverly Hills

Photo Credit: Getty Images for MCM

For further information about MCM, please visit www.mcmworldwide.com.

Malika Haqq attends the MCM Rodeo Drive Store Grand Opening Event at MCM Rodeo Drive on March 14, 2019 in Beverly Hills. Photo by Vivien Killilea, Getty Images for MCM
Malika Haqq attends the MCM Rodeo Drive Store Grand Opening Event at MCM Rodeo Drive on March 14, 2019 in Beverly Hills

Photo Credit: Getty Images for MCM

Quincy Brown attends the grand opening of the MCM Global Flagship Location in Beverly Hills - Photo by Vivien Killilea, Images for MCM
Quincy Brown attends the grand opening of the MCM Global Flagship Location in Beverly Hills

Photo Credit: Getty Images for MCM

Nicky Hilton Rothschild attends the grand opening of the MCM Global Flagship Location in Beverly Hills - Photo by Vivien Killilea, Getty Images for MCM
Nicky Hilton Rothschild attends the grand opening of the MCM Global Flagship Location in Beverly Hills

Photo Credit: Getty Images for MCM

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