Louis Vuitton Launches ‘Now Yours” Personalization Program For Men


Louis Vuitton has launched its new personalization program for men called “Now Yours,” where buyers can personalize its iconic Run Away sneakers and select Ready-To-Wear pieces. Available mid-October at New York’s Fifth Avenue boutique and Los Angeles’ Rodeo Drive store, clients will be able to make their LV pieces even more special. And, staying true to the brand heritage, the “Now Yours Run Away” sneakers are made in the House’s Italian workshop in Fiesso.


The program offers countless combinations for the “Now Yours Run Away” sneaker, allowing the client to express his personal style. For the first step, he selects which of the three available sneaker versions he prefers, between the fun calf leather, full alligator or alligator and calf leather combination. The next step involves customizing 13 different parts of the shoe, including the sole, heel, tongue and laces. Nine colors are offered—navy, vibrant red, orange, sunny yellow, bright purple, cognac, pure black and white—as well as four canvases: Monogram, Monogram Eclipse, Monogram White and Damier Graphite. Clients may pick and choose different combinations and see how they look before ordering on the in-store simulation program. In addition, initials may be hot-stamped on the inside of the sneaker or on the side of the sneaker, along with the House’s iconic stripes in two colors of his choice.

For more information, please visit the brand’s website. All images courtesy of Louis Vuitton.