Korean-American founder of the leading VPN service, Private Internet Access, Andrew Lee has been named Crowned Prince during the Passing of the Sword ceremony at Crustacean, a restaurant in Beverly Hills, Ca. Lee swore upon the symbolic sword that he “will commit to the values of love, human rights, peace and freedom for humanity to the best of my ability.” His Imperial Highness King Yi Seok, the only remaining heir living in Korea to the Joseon dynasty throne which ruled over the country for five centuries, named Crown Prince Andrew Lee as his successor. The Joseon dynasty, also known as the Hermit Kingdom, is recognized for its notable inventions including the Korean alphabet, newspaper, and military weapons.

Lee’s wife, Princess Nana Lee, his family, South Korean dignitaries, and City of Los Angeles officials commenced to congratulate Lee’s new title. Los Angeles City Council members presented Lee with a proclamation in honor of the event, stating that he represents the city and county of Los Angeles. The ceremony also included congratulatory statements from Bermuda Premier David Burt, Congressman Kwang-soo Kim, and several Korean officials. Next year, Lee will be given an additional Imperial Family Crowning Ceremony in Jeonju, South Korea, which is the ancestral home of the Lee royal family.
Photos courtesy of 5W PR
Related Articles
The Pursuit of Perfection: George Russell x AMAFFI
Ahead of F1 in Monaco, George Russell talks about his AMAFFI partnership, the role of scent in his life, and life beyond the track.
Rolls-Royce Spectre Series II Debuts With More Power, Longer Range, and Expanded Bespoke Luxury
Rolls-Royce unveils Spectre Series II with 308-mile range, faster charging, more power, and expanded bespoke luxury.
Reserve Cup Marbella 2026 is Bringing Padel Back to Spain’s Costa del Sol
Reserve Cup Marbella 2026 returns to Spain with a new women’s division, elite padel stars, luxury hospitality, and global broadcast coverage.
Cannes Lions Launches LIONS Sport, Elevating Creativity as the New Competitive Advantage
Cannes Lions unveils LIONS Sport in Cannes, France, bringing together leaders shaping the future of sports marketing.
The Official 2026 Haute Hamptons Guide
The definitive Hamptons guide for summer 2026—where to stay, where to eat, and everything worth knowing on the East End this season.
Elevating Digital Wellness: Dan Huber’s Vision for Luxurious Comfort in a Screen-Driven World
Discover how Dan Huber built Lucia Eyes to protect vision, improve sleep, and promote digital wellness through innovative eyewear.
Latest Stories
Trending Articles
Related Articles
The Pursuit of Perfection: George Russell x AMAFFI
Ahead of F1 in Monaco, George Russell talks about his AMAFFI partnership, the role of scent in his life, and life beyond the track.
Rolls-Royce Spectre Series II Debuts With More Power, Longer Range, and Expanded Bespoke Luxury
Rolls-Royce unveils Spectre Series II with 308-mile range, faster charging, more power, and expanded bespoke luxury.
Reserve Cup Marbella 2026 is Bringing Padel Back to Spain’s Costa del Sol
Reserve Cup Marbella 2026 returns to Spain with a new women’s division, elite padel stars, luxury hospitality, and global broadcast coverage.
Cannes Lions Launches LIONS Sport, Elevating Creativity as the New Competitive Advantage
Cannes Lions unveils LIONS Sport in Cannes, France, bringing together leaders shaping the future of sports marketing.
The Official 2026 Haute Hamptons Guide
The definitive Hamptons guide for summer 2026—where to stay, where to eat, and everything worth knowing on the East End this season.
Elevating Digital Wellness: Dan Huber’s Vision for Luxurious Comfort in a Screen-Driven World
Discover how Dan Huber built Lucia Eyes to protect vision, improve sleep, and promote digital wellness through innovative eyewear.
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events