Nikki Beach Launches Hamptons Pop-Up, Nikki Beach At OREYA, For July 4th Festivities

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Global luxury lifestyle and hospitality brand Nikki Beach is popping up in the Hamptons this July 4th. Guests are invited to head out to OREYA in Southampton, New York for a 6-day pop-up experience from June 29 to July 4 to soak in Nikki Beach’s barefoot luxury vibe while enjoying a unique mix of music, dining, entertainment, fashion, film and art.

OREYA is a uniquely luxurious Hamptons experience located at the Capri Hotel in Southampton. As an ode to the Mediterranean, this location serves as the perfect backdrop for Nikki Beach’s European-inspired vibe.

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“Nikki Beach has been considering a Hamptons property for quite some time, so a pop-up is the ideal way to test out the market,” says Jack Penrod, Founder and Owner of Nikki Beach Worldwide. “Plus, many of our existing clients who frequent our Saint Barth and Miami locations are primarily based in the northeast, so we’re looking forward to connecting with them in their backyard.”

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The pop-up will be open for lunch and dinner daily, and will host a mix of daytime and evening parties, private events and more. The schedule is as follows:

Friday, June 29Dinner service will kick off at 7pm; late night celebration till 4am. Signature cocktails including their Famous Mojito.

Saturday, June 30Nikki Beach will present its famous Rosé Saturdays! Spend the afternoon sipping on rosé, dining on fresh seafood (think larger-than-life sushi boats), dancing to lively beats and soaking up the sunshine. 

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Sunday, July 1Nikki Beach will present its epic Sunday bash, globally recognized as a feast for all the senses. The day will include the beach club’s world famous brunch, live music and signature table-dancing saxophonists. 

Wednesday July 4On Wednesday, a Fourth of July Nikki Beach-style celebration will take place featuring international dishes, Americana décor, festive Champagne deliveries with sparklers, live music and signature entertainment including a saxophonist and trombone player. In true July 4th fashion, guests will enjoy a gourmet holiday BBQ prepared outside and on a 72 inch wood assist grill inside the kitchen.

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“We’re approaching our 20th year in business, and we’ve been hosting successful pop-ups around the world for a good part of that 20. Many of our clients are jet-setters and since our concept is a consistent one, they follow us everywhere,” says Lucia Penrod, CEO and CMO of Nikki Beach Global. “Our guests know what to expect and we always deliver. We’re all about the Celebration of Life.”

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Nikki Beach can now be experienced in: Miami Beach, Florida, USA; Saint Tropez, France; Saint Barth, Caribbean; Marbella, Spain; Koh Samui, Thailand; Mallorca, Spain; Ibiza, Spain; Porto Heli, Greece; Monte Carlo, Monaco; Dubai, UAE; Bodrum, Turkey; Versilia, Italy; Barbados, Caribbean and opening in Costa Smeralda, Italy for summer 2018. The Hotels & Resorts division has properties in Koh Samui, Thailand; Porto Heli, Greece; Bodrum, Turkey; and Dubai, UAE.


The Capri Hotel – 281 County Road 39A, Southampton NY 11968

Reservations Recommended: