Playboy Searches For Their Next Model And Taps TAO Group For Help

Playboy Fridays TAO Group TAO Beach Haute Living Tita CarraPhoto Credits: TAO Group

Is it you? Playboy is searching for its next muse and has tapped TAO Group for help.

“Playboy Fridays, which take[s] full advantage of the incredible beach ambiance created by the inimitable TAO Beach, are without a doubt one of the most anticipated events we do all year. It’s a crowd favorite for locals and travelers alike, so this year we decided to extend the beach parties every Friday to last almost 6 months,” said Valerie Golson, SVP of gaming and location-based entertainment for Playboy.

Two months earlier than usual, TAO Group and Playboy Enterprises announced the return of their model search pool series Playboy Fridays.

Every Friday, TAO Beach will transform itself into Playboy everything. Imagine Playboy Bunny servers, Playmate hosts, and Playboy-inspired poolside cabanas.

Playboy Fridays TAO Group TAO Beach Haute Living Tita Carra

The winner of their digital model muse will shoot a pictorial for like last year’s winner Cherie Noel. Her Playboy photoshoot was held in Los Angeles and went on to modeling for Playboy South Africa.

This is a job only the global nightlife leader TAO Group can deliver, considering how it continues to prove itself as a leader and force to be reckoned with in the nightlife entertainment industry.

“We continue to provide our guests with the hottest dayclub experience and having Playboy be a part of that makes it all the more pleasing. This marks the third year we’re partnering with Playboy, and we’ll have even more experiences on the horizon that extend beyond Las Vegas,” said Jason Strauss, TAO Group partner.

Playboy Fridays start March 16th and continue every Friday until August 31st.