SoulCycle And Milk Bar Unveil New Collaboration With Cookie SoulFuel



For everyone who enjoys spinning on a stationary bike to techno Taylor Swift AND deliciously crafted cookies, we have some pretty incredible news. SoulCycle and Milk Bar have launched a collaboration cookie that will give riders the ultimate post-workout treat. The gluten and dairy free cookie is packet with protein, lean fats, and anti-inflammatory properties to give riders a boost before spinning and a sweet relief afterward. Leave the power bars and jugs of Gatorade behind, these packaged cookies are way more portable than anything else in your gym bag, and still taste perfectly fresh.

Christina Tosi, the creator and vision behind Milk Bar, is also an avid rider at SoulCycle, and crafted the SoulFuel cookie with turmeric, yuzu, coconut, macadamia nut, and citrus flavor profiles that both fuel and replenish.

For the sales of the new cookies, a portion of the proceeds from SoulFuel will go to SoulScholarship, the fitness company’s non profit arm that brings fitness to underserved youth groups.

SoulFuel will be available at a select number of SoulCycle studios around the country, and at all Milk Bar stores as well as The cookies are being sold for $5 and are available tomorrow, January 17th.

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