South Moon Under Opens New Location, Adds Menswear, Spills Fall Fashion Trends


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Atlanta is truly becoming a shopping mecca with luxury boutiques and shops popping up all over town. Our latest obsession is South Moon Under.  See why we love this new Atlanta luxury fashion addition and what pieces are a must for your fall wardrobe. Get shopping!

According to the style experts over at South Moon Under (whose third Atlanta location just opened its doors), the fashion trends this Fall are all about velvet pieces, sleeve details such as dainty bows and sexy slits, lace-up details and oh-so-subtle shine. Also, expect to see a lot of purple and rust/orange this season and for your denim, it’s all about the hardware (think studs and embellishments) and hem details.

South Moon Under is a multi-brand boutique known for carrying constantly changing product to be discovered; a unique mix of in-house brands and our favorite designers.  Brands carried at South Moon Under include Free People, Tracy Reese, Jeffrey Campbell,  Anna Beck,  Blank NYC, Kendra Scott, L*Space, Maaji , a wide selection of premium denim brands and more.

The newest out outpost is located at the fabulous Shops Around Lenox in Buckhead.  The new 3,400 square foot Lenox location is the first Atlanta South Moon Under store to carry menswear including brands such as  Faherty, Tailor Vintage, Joe’s, Normal Brand and Alternative Apparel.

Check out some of their Fall fashion trendsetting looks:

South Moon Under is located at Shops Around Lenox 3400 Around Lenox Rd., Atlanta, GA 30326