MILLY Opens Pop-Up Shop In Soho Following NYFW Presentation


Following MILLY’s Spring 2018 New York Fashion Week Presentation at 158 Mercer that took place this past Friday, MILLY opened the space to the public as a pop-up shop.

This is the brands first time with a downtown retail presence. The 2,000 square foot shop will carry several categories including the Spring 2018 See Now, Buy Now capsule collection, FW17 ready-to-wear, MILLY Cabana, MILLY Mini’s and special limited edition t-shirt collaborations. The store will remain open until December 31st.


Beginning this month, MILLY will be promoting a series of interactive in-store art, music and tech programming, providing customers with experiential moments while they explore the space.

MILLY celebrity fans include Beyoncé and Solange Knowles, Kristen Wiig, Emily Blunt, Michelle Obama, and Jennifer Lopez. The MILLY collection is sold at the finest specialty and department stores worldwide, including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, and Harrods.

Their flagship store is located at 900 Madison Avenue in NYC.