Inside Veronica Beard Soho Store Opening with Jessica Seinfeld
Co-designers and sisters-in-law Veronica Miele Beard and Veronica Swanson Beard celebrated their second store opening at 78 Greene Street in SoHo last week drawing fashion influencer and celebs. Among those mixing and mingling at the chic new store with its high-chic interior (metallic banana-print wallpaper, leopard print drapes) were Jessica Seinfeld, Andrew Rosen, Gigi Burris, Ali Wise, Meredith Melling, Emilia Fanjul Pfeifler, Celerie Kemble, Blair Voltz Clarke, Claiborne Swanson Frank and of course the two Veronicas.
Like its Madison counterpart, the SoHo store offers the brand’s full ready-to-wear collection and staples, including the beloved Dickey Jacket and tailored essentials, that are favorites of the city’s fashionistas. Beginning in summer 2017, Veronica Beard stores will also carry the new Veronica Beard jeans and footwear collection, leather and velvet pants, tees and bodysuits, and nine styles of flats and booties. Additionally, shoppers at the SoHo location will have access to monthly limited edition styles, along with beauty, accessories, and home décor items.
Cocktails and hors d’oeuvres by Pinch Food Design were served and Lewis Miller Design handled the flowers. After checking out all the fashion goodies, guests retreated to music spun by DJ Natasha Diggs.
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