Hot Broadway Ticket War Paint Opens Box Office

War Paint stars Patti Lupone as X. Photo: Joan Marcus
War Paint stars Patti Lupone as Helena Rubinstein. Photo: Joan Marcus

The box office for War Paint, one of the most hotly anticipated spring shows on Broadway, has opened its box office at the Nederlander Theatre (208 West 41st Street). The musical, starring two-time Tony Award winners Patti LuPone and Christine Ebersole, looks at the pioneering careers of the two cosmetics tycoons Helena Rubinstein (LuPone) and Elizabeth Arden (Ebersole), who dominated the fast-growing cosmetics industry during the first half of the 20th Century. Both women, who shared humble roots and were regarded as brilliant innovators and masters of self-invention, became the country’s first big-time female entrepreneurs. They were also fierce competitors, whose 50-year rivalry gave rise to the multi-billion dollar cosmetics industry. From Fifth Avenue to the halls of Congress, their rivalry was ruthless, relentless and legendary—pushing both women to build international empires in a male-dominated business world.

Christine Ebersole plays Elizabeth Arden. Photograph: Joan Marcus
Christine Ebersole plays Elizabeth Arden. Photograph: Joan Marcus

War Paint played a sold-out run in Chicago last summer where it became the most successful show in Goodman Theatre’s history. The play will also feature Tony Award nominees John Dossett and Douglas Sills, who are reprising their roles from the Chicago  production. Dossett will portray Tommy Lewis, Arden’s husband and chief marketing officer, and Sills will portray Harry Fleming, Rubinstein’s confidante and faithful ally.

Directed by Michael Greif (Rent, Next to Normal, Grey Gardens), War Paint also reunites Scott Frankel and Michael Korie—the composer and lyricist team of Grey Gardens and Far From Heaven—with Tony Award and Pulitzer Prize-winning playwright Doug Wright (Grey Gardens, I Am My Own Wife).  Choreography is by Tony Award-winner Christopher Gattelli. The musical is inspired by the book, War Paint, by Lindy Woodhead and the documentary film, The Powder & the Glory, by Ann Carol Grossman and Arnie Reisman.

Preview performances begin on Tuesday, March 7, 2017;  War Paint officially opens on Thursday, April 6, 2017. Tickets are currently available for purchase on and or the http://nederlandertheatre.comNederlander Theatre box office,  open Monday – Saturday 10am – 8pm and Sundays 12pm – 6pm.