JetSmarter Recruits Leading Advertising Executive

The fast-growing private jet company JetSmarter who recently raised $105 million in funding, at a $1.5 billion valuation, has hired Matthew Atkatz as Vice President, Executive Creative Director. Atkatz brings 20 years of advertising and marketing experience from agencies including Weiden + Kennedy, Crispin Porter + Bogusky, and 72andSunny.

It is a continuation of a trend of ad executives joining fast-growing start-up companies.

Atkatz most recently worked as Interactive Creative Director at MDC Partners owned Crispin Porter + Bogusky working on campaigns for MetLife, Under Armour, Coke Zero, Vitamin Water, and Microsoft. At Saatchi & Saatchi New York, he served as Digital Executive Creative Director, where he was instrumental in building the first fully integrated creative team for the agency, working for clients including JCPenney, Wendy’s, Miller High Life, and Procter & Gamble.  He began his advertising career at Ogilvy & Mather in New York City and spent a year working in Beijing, China helping to build their digital marketing group.  Atkatz’s work has been recognized at Cannes, The One Show, The Webbys, Clios, the Effies, Communication Arts, and Contagious Magazine.

“We’ve built the fastest-growing private aviation community on the planet, powered by innovative technology, data science, and world-class logistics,” said JetSmarter CEO Sergey Petrossov.

JetSmarter’s marketing team includes Ronn Torossian who serves as Chief Marketing officer.  Over the last 12 months, JetSmarter has significantly expanded its private jet services, with a main focus on increasing its shared, scheduled JetShuttle fights across the United States, Europe and the Middle East, in cities including New York, Chicago, Fort Lauderdale, Las Vegas, Atlanta, London, Paris, Moscow, Dubai, Milan and more.