Haute Secrets Boston: Hilary Marino of Hello Caroline

Hilary Marino knows just what Bostonians are looking for when it comes to clothing. Whether it’s smart, comfortable or trendy, she has it all at her Hello Caroline boutique located on Newbury Street, which opened this fall (her original shop is located in Brookline).



Hilary MarinoPhoto Credit: Mike Diskin

The store’s collection features designers, like Everly, L’Atiste, Oliveacous, Fringe, Skies Are Blue, Just Jeans, and Rosanna. Marino offers high quality pieces, styled together in fun, wearable outfits. Marino says this season’s most fashionable styles include bodysuits, thigh-high boots, velvet jackets, choker necklaces and cold shoulder dresses.

Hello CarolinePhoto Credit: Mike Diskin

We caught up recently with Marino to find out what she loves most about Boston.

Where were you born: Born and raised in Concord, MA

How long in Boston: I was living in NYC after graduation, but moved back to Boston 4.5 years ago to start my business.

Neighborhood: Washington Square, Brookline

Occupation: Owner, Buyer and Creative Director of Hello Caroline

Favorite Restaurant: The Butcher Shop

Best Sushi: Fins

Best Italian: Panza

Best dessert: Creme brulee at Gaslight. You feel so French!

Best place for a romantic date: Coppa in the South End has a cozy setting and all of the tapas are really different which makes it fun to try a bunch.

Best Sunday brunch: Barcelona in Washington Square. They have a Bloody Mary bar – enough said!

Best place for a power business meeting: Sitting outside at the Wired Puppy

If you have out of town guests, which hotel would you recommend? In town, The Colonnade Hotel has a great rooftop. If they want to explore outside the city, the Colonial Inn in Concord is adorable and has tons of historical charm.

Favorite shopping venue/boutique: Hello Caroline, of course! Newbury Street in general is transforming and I especially love to see the new stores going into the neighborhood.

Favorite place to buy jewelry/watches: Daniel Wellington. I like to mix the classic watch with all of our trendy jewelry at the store.

Best Spa: Bow and Arrow Collective

Favorite Charity Event: Rise Above

Favorite Cultural Event: Harvard Square Oktoberfest – does that count?

Favorite Cultural Institution: Isabella Stewart Gardner Museum

Best Steakhouse: The Capital Grille – my family’s go-to restaurant.

Best Pizza: I haven’t met a pizza that I don’t like!

Best Lunch: Sweet Green or Shake Shack depending on my mood.

Best Gym/Athletic Facility: Equinox, Chestnut Hill

Best Massage: I’m not normally a massage person – but couldn’t resist when I was in Thailand!

Best Limousine/Driving Service: Uber

Best Museum/Exhibit: The Mario Testino exhibit at the Museum of Fine Arts several years ago was amazing. I loved how it mixed fashion photography with art.

Describe Boston in three words: Friendly, comfortable, historic

Favorite historic/legendary place to see or explore: The North End

All-around favorite spot in Boston: Newbury Street during the holidays

Best Aspect of Boston: Boston combines the best of a big and small city in one. I also love living near my family!