What’s On My Desk: Mineral Beauty Guru Jane Iredale
Every beauty junkie knows the name Jane Iredale, a woman celebrated for her collection of eponymous, high-end, eco-friendly and mineral cosmetics. This English rose moved to the United States as a young woman and first began working first as a casting director and then as a writer and producer in both New York and Los Angeles. She moved on from film, television and theater to create her eponymous makeup line, jane iredale. With the launch of the mineral foundation Amazing Base, in 1994, she introduced a makeup line that would nurture skin, not irritate it; a makeup line that she could feel good about producing, and women could feel good about wearing. The beauty guru demonstrated that she’s as big on inner beauty as she is on the external recently with her new fall launches; in addition to the new jane iredale Fashion Forward Collection for Fall 2016, she launched the new limited edition Lemongrass Love Hydration Spray in collaboration with Living Beyond Breast Cancer. All of the profits from the sales of Lemograss Love will be donated to the national education organization whose mission is to connect people with trusted breast cancer information and a community of support. Here, Iredale offers Haute Living a sneak peek at her desk—the place that she comes up with her million dollar beauty ideas.
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