Harrods Fine Jewelry Room Gets A Haute Upgrade


Buying fine jewelry just got even more intimate at London’s favorite department store. Harrods has revamped their Fine Jewelry Room to provide an enhanced private environment where customers can expect an entirely personalized shopping experience.

The new Fine Jewelry section will have screened areas that are poised to act as a place for brands to show their collections in no-competition environment. The new counters you’ll encounter have been designed by David Collins Studio who drew inspiration from archival images of how Harrod’s Fine Jewelry department looked throughout history. These counters were also designed to directly complement the exterior of the more prominent boutiques that line the Fine Jewelry Room. Beyond the counters, the general space was modeled after Harrod’s original Gem Room. You’ll find antique detailing, a gentle onyx color palette and polished brass throughout the refurbished room.

“We have seen an increase in demand for high jewelry, large stone sales and bespoke orders across the department in recent years, so [we] have included private VIP salons to facilitate these conversations within each of the counters,” said Helen David, fashion director at Harrods, in statement.

As interest in fine jewelry develops, Harrods will surely continue to focus efforts on building their in-store experience. For people with a flare for the finer things in life, having an elevated and personalized shopping experience is not a luxury, it is a requirement. Head to Harrods if you’re in the market for some high-end jewelry.