A One on One with Boston’s Nightlife King Seth Greenberg

HL: And you’re doing another one too?
SG: Yes, our second Serafina will be on Newbury Street, which is Boston’s answer to Madison Avenue. It is the city’s fashion street and we’re excited to be in the same building as Safar Salon; they’ve been arguably the most successful salon on the street for 35 years. We plan to build many more Serafinas in New England.

HL: For years, you embodied the ultimate bachelor lifestyle.
SG: I was at a point in my life where I was ready to welcome the right person. I had met nice girls before, but I was never 100% sure. For the first time in my life, I was sure. As much as I loved being single, traveling and having freedom, I realized there was something else that was more important. Also, I met someone who likes to travel and have as much fun as I do.

HL: How did you meet?
SG: We met in Israel and that is our common bond. I had been going to Israel twice a year for about six years to study and practice Krav Maga, an Isreali martial arts sytem. I go to the Gidon School, where the original founder started the art, and where today all the best fighters in the world go to train. Over time, I developed great relationships with a great group of friends. There were a lot of lovely girls, but for the most part, all of them had great boyfriends or husbands. I met Sasha with this group. I love the lifestyle in Israel, which is a lot like Saint-Tropez was years ago; great beaches, great food and fun places, only much more casual. Israel is also culturally interesting and relevant and important to me. We started dating when she became single and moved to New York for modeling… and that was pretty much it. Our lives just blended together.