International luxury continues to be defined at the Mall of the Emirates in Dubai, drawing in the most sought-after names in the fashion world to launch flagship destinations within the UAE. Four new boutiques have opened in 2016, with more to come.
Saint Laurent, Jimmy Choo, Alexander McQueen and Marni boutiques have drawn fashionistas from throughout the MENA region to their newest locations. Part of the initial phase of luxury development at the Mall of the Emirates, these haute names boost the standings of Dubai to the premier destination on fashion avenue. Five additional brands will debut next month, including Etro, Marc Jacobs, Polo Ralph Lauren, Brunello Cucinelli and MCM.
“A physical embodiment of the brand’s realigned visual identity, ”the newly opened flagship Saint Laurent store concept emphasizes rich, noble materials, generous proportions and architectural clarity. The simplicity bestows an air of serene, contemporary luxury and with 1930’s art deco elements, the store resembles an art gallery space with its signature avant-garde style. The Saint Laurent flagship houses the widest assortment of men’s and women’s merchandise in the region.
The beautiful Jimmy Choo store is the designer’s only location in the Middle East to house both Men and Women’s collections. Their newly renovated space on Level 1 features a complete collection of men’s and women’s shoes, handbags, small leather goods, sunglasses, eyewear and fragrances.
The newly renovated Jimmy Choo destination brings the Mall of Emirates boutique up to date and continues the global unveiling of the new Jimmy Choo store concept designed in partnership with David Collins Studio.
Marni, the Italian fashion brand founded by Consuelo Castiglioni, complements the first phase of the precinct’s new offerings. Known for its quirky, feminine and elegant aesthetic, Marni’s new boutique brings together diverse geometries in a harmonious mix of forms, materials and moods. The boutique will offer a comprehensive selection of Marni’s seasonal ready-to-wear, accessories, footwear and handbag collections for women.
The new boutique by sought-after British luxury brand Alexander McQueen is the first in the UAE to feature the brand’s new retail design concept conceived by Sarah Burton, Creative Director at Alexander McQueen.
The high-end boutique is divided into three main areas that feature handbags and shoes, men’s ready-to-wear and accessories and women’s ready-to- wear and accessories.
In addition to the iconic luxury placeholders by McQueen such as his famed skull scarves and knuckle box clothes, Customers will be able to shop from the seasonal collections as well as classic items such as the iconic skull scarves and knuckle box clutches.
For further information on the fabulous new destinations in the Mall of the Emirates as well as information on the upcoming additions, customers can visit their website at: www.malloftheemirates.com.
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