Trust Fund Beauty CEO Samara Granofsky’s Desktop Essentials


If you’ve ever wondered where CEOs come up with their million and billion dollar ideas, then you need to check out our What’s On My Desk feature, which highlights where powerful people get their creative juices flowing. This week we’ve chosen to feature the desk of Trust Fund Beauty founder and CEO Samara Granofsky.  In an effort to find a safe and edgy nail polish that her mother could use during chemotherapy, Granofsky developed a luxe line of collection-themed nail polishes that are non-toxic, cruelty-free, vegan and 7-free (polish does not contain dibutyl phthalate, toluene, formaldehyde, formaldehyde resin, camphor, parabens or xylene). Launched in 2014, Trust Fund Beauty offers curated nail polishes that are high quality, ethical and capped off with witty and memorable names like “Money Buys Happiness,” “Just Talk To My Lawyer,” “Champagne Problems” “Credit Card Workout” and “Got Yacht.”  The brand evokes an attitude that women should be unapologetically fabulous and edgy, with a sense of humor. Here, Granofsky, who currently resides in Montreal, Canada, shares where she comes up with her beautiful ideas with Haute Living. 


A Cup of Coffee – Coffee is my energy booster, I could not function without it!

Trust Fund Beauty Nail Polish – It’s my constant! I’m addicted to changing the color of my nails (go figure), so you can always find a bottle or 10 on my desk. Included on my desk at the moment are Gossip Mag, The Money Shot and Credit Card Workout plus a few others!

Roses – I always have fresh flowers on my desk. They are pretty to look at and are instantly up–lifting.
Amethyst Crystal – It creates a sense of stability and patience, because Lord knows I need it!
Water – I drink water all day to balance out the ample amount of coffee I consume, and its hydrating.