American Airlines Launches Luxe New Amenity Kits



When you travel long distances (or even short ones) you want to travel in style, right? If you do, you’re not alone: American Airlines agrees with you, and has made it a mission to update and upgrade their amenity kits with four luxe brands.

The new kits, which arrive in March, will feature goodies from Cole Haan, 3LAB Skincare, Clark’s Botanicals and C.O. Bigelow Apothecaries. They will be distributed in four rotations of various colors through March 2017, differentiated by cabin and class of service.

So what can you expect? For starters, the International First Class kits will come in a kicky Cole Haan bag inspired by its designer collection, ZerØGrand. Included in said kit will be 3LAB skincare products (M Cream, Perfect Hand Cream, and Perfect Lips (balm), tissues, hand sanitizer, mouthwash, a pen and foam headphone covers. The international business class kits will feature a Dopp kit design and will include C.O. Bigelow Apothecaries products (lip balm, lime & coriander body lotion and mouthwash), tissues, a pen and foam headphone covers.

The Domestic Transcon First Class kit bag looks like an envelope thanks to a folded, stamped exterior. These flyers will receive Clark’s Botanicals skincare products (the brand’s smoothing marine cream, ultra rich lip balm, moisturizing hand cream and refreshing hand wipe, both of which were actually created for the American Airlines kit), toothbrush, toothpaste, an eyeshade, socks and ear plugs.

Included in all kits are discount codes providing 20 percent off of the skincare brand in the kit and $75 towards a future Cole Haan purchase.

Said Fernand Fernandez, American’s VP of Global Marketing, “We’re investing billions of dollars to customize and elevate the travel experience for all of our customers, and we know our premium flyers are looking for a refined and modern experience when it comes to airline service, right down to the amenity kits for long flights.”

The airline has over $2 billion in planned improvements in the pipeline, including fully lie-flat seats; international Wi-Fi; more in-flight entertainment options and power outlets; a new, modern design for Admirals Club lounges worldwide; and an upgraded assortment of complimentary healthy food, cocktails and more.