Theo James Dishes on Being The Face of Boss The Scent

Hugo Boss and BOSS Parfums are back and better than ever with a new star-powered campaign for its new Boss The Scent fragrance featuring none other than Divergent star Theo James.

Shot by world-renowned photographers Mert Alas and Marcus Piggott with the involvement of BOSS artistic director Jason Wu featuring James and model Natasha Poly, the mesmeric campaign captures the essence of seduction as shot in a warm amber light, it is a paean to skin, scent and lingering passion.

James answered a few questions on the new fragrance and why he thinks scent is ever so important when you’re meeting someone for the first time. Hint: first impressions do linger…

How important is smell to you when you first meet someone?

“For me smell is a big thing. The mix of fragrance and then the actual smell of their skin is something that you remember years after even if you haven’t seen the person for a long time.”

What kind of man do you imagine will wear BOSS THE SCENT?

“Someone exactly like me. Someone who enjoys wearing a fragrance. Someone who is successful and ambitious and has confidence and wants to wear something that kind of embodies that.”

BOSS THE SCENT will be available as an Eau de Toilette in the following sizes:

BOSS THE SCENT 50ml

BOSS THE SCENT 100ml

BOSS THE SCENT 200ml

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