When Leonardo DiCaprio isn’t starring in critically acclaimed films, he is on a quest to make the world an eco-friendly place. From raising funds for awareness for the planet and its creatures through his namesake foundation to marching for the climate, the Golden Globe Award winner make sure to show some love to our plante. So, what’s next on his list? Backing a startup that specializes in on-demand waste and recycling services. However, he’s not the only one to back the eco-friendly service.
Haute 100 New York lister Paul Tudor Jones II, founder of Tudor Investment Corporation, has also joined a list of investors who support the initiative. According to Biz Journals, Jones was among one of the investors in a $50 million investment round for Atlanta-based Rubicon, a startup looking to provide waste and recycling services that deliver sustainable solutions and cost reduction to businesses around the globe.
The investment round was a collaborative effort held by Wellington Management Co. and New York City-based firm Nima Capital, which is known for supporting tech startups such as Palantir and Indian e-commerce site Flipkart.
The environment-friendly company’s goal is to “provide comprehensive waste stream solutions that allow companies to reduce operating expenses, implement recycling programs and save money through waste and recycling initiatives. Rubicon Global services sites in all 50 states, Canada and Puerto Rico.” The startup serves businesses in a number of industries such as
- Distribution
- Education
- Food Service
- Government
- Grocery
- Healthcare
- Hospitality
- Private Equity
- Property Management
- Retail
Rubicon has tapped current and former Uber employees to help with creating an app that works similar to how the transportation company’s app can provide rides to its customers. David Plouffe, who is the strategic chief advisor and board member at Uber, is joining the company’s board of advisors, while Uber’s founding chief technology officer Oscar Salazar will hed the creation of Rubicon’s app.
Currently, the startup has 60,000 locations where its team can pick up garbage or recycling.
Go to Rubicon’s website to learn more about its services.
Photo via Shutterstock
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