Alterna President & CEO Joan Malloy’s Desktop Essentials

Joan Malloy


Joan Malloy, the President and CEO of Alterna haircare, is a dynamic beauty executive with an extensive background in the industry. She has held management positions for 25+ years for a number of industry and category leaders: Bloomingdale’s, Estée Lauder, Lancôme, John Frieda Hair Care and Frederic Fekkai. Malloy is a strategic and creative marketer/leader who leverages a multi-faceted background in retailing, brand marketing, creative services, promotional planning and sales support/training. Since joining Alterna Haircare in 2009, Malloy has transformed the brand from a $15 million-per-year business into one of the most successful multi-channel luxury haircare brands, spanning salon professional, special retail and direct-to-consumer (which now currently ranks as the #4 haircare brand at Sephora US). With the brand’s business success and explosive brand awareness increase, Alterna Haircare was part of a $370 million acquisition by Henkel in 2014 (including Sexy Hair and Kenra Professional).In her spare time, Malloy donates time and resources to animal rescue charities. As a recent breast cancer survivor, Malloy is also passionate advocate for breast cancer charities and is currently preparing to walk in the Making Strides Against Breast Cancer Walk for the American Cancer Society for the second year. Here is a look at her desktop essentials.

Joan Malloy Office - photo by Andrew Werner 2
Image courtesy of Andrew Werner


To Do List

Overseeing a small organization, there are always so many moving parts, so I like to keep a running list of things to be done. I love this Kate Spade pad because it’s called “The Long List” and my list is always long!

Bottle of Water

With all the running around, smartwater is essential for staying hydrated during the day.


We work with amazing people all over the world (I have bosses in Los Angeles and Germany), so my iPhone is never out of my reach.

Jonathan Adler Candle

This candle reminds me to keep calm—despite all the chaos that can happen in a day.

CC Cream

I keep the Alterna Haircare Caviar CC Cream nearby for occasional touch ups during the day. After all, I am the CEO of a haircare company!!


I prefer to only write in pencil and Papermate is my brand of choice – these are timeless!