Tory Burch expands further in the Middle East with the company’s recent announcement of the opening in new stores in Qatar and Egypt. These new locations follow the brand’s success in the Middle East, with boutiques already stationed in the UAE, Saudi Arabia, Bahrain, Kuwait, Lebanon and Qatar.
In Egypt, Tory Burch announced the launch of a boutique in Cairo, its first freestanding store in Egypt. The 160-square-meter retail space opened on 7 July at City Stars, a luxury shopping and entertainment center.
The store’s façade is distinguished by a green awning and orange lacquer doors, Tory Burch signatures. In keeping with the aesthetic of the brand’s stores, the interior has a residential feel — oak and marble floors, raffia walls and gold leaf chandeliers offer a neutral backdrop for a sophisticated mix of furnishings, including sea foam silk drapes, teal velvet sofas and blue-and-white embroidered pillows. A wide assortment of the Tory Burch collection will be available at the City Stars boutique, including shoes, handbags, small leather goods, watches, eyewear and other accessories.
Meanwhile in Doha, Qatar, another store dedicated the New York designer’s merchandise opened on 23 April at the Lagoona Mall, a premier shopping destination in the capital. Once again, the boutique is characterized by the brand’s orange lacquer doors and green awnings, and oversized light boxes highlighting the brand’s lifestyle images. The custom-designed interior also boasts oak and marble floors, raffia walls and gold leaf chandeliers. The boutique offers a full range of Tory Burch merchandises, including ready-to-wear, shoes, handbags, small leather goods, watches, jewelry, eyewear and other accessories.
In just over 10 years, the Tory Burch brand, which launched in 2004 with a small boutique in Manhattan’s Nolita neighborhood, has reached a global following, with boutiques found throughout the Middle East and loyal followers the world over. The designer’s classic but bohemian aesthetic resonated with tastemakers right from the start. Over the past decade, the company has grown into an international brand with more than 140 boutiques around the world. Art, music, travel, interiors and the designer’s own stylish parents are inspirations for the collection. Through her worldly designs Tory Burch has incorporated inspiration from cultures near and far. These new additions in Qatar and Egypt emphasize the brand’s popularity in the Middle East.
For more information, visit www.toryburch.com
