Haute 100 NYC: Ralph Lauren Taps Bella Hadid and More For New Campaign


Ralph Lauren has tapped all the hautest and coolest young stars for his edgier contemporary line Denim & Supply’s fall campaign.

The new campaign features fashion’s new “it-girl” Bella Hadid, who is also the daughter of Haute Living’s power players Yolanda Foster and Mohamed Hadid, as well as Cody Simpson, Hailey Baldwin and rising singer Tinashe. The campaign, which was shot by Mark Selliger, showcase the star-studded crew lounging in a recording studio dressed in Americana pieces.

Baldwin, who is best friends with Hadid, is seen posing against a keyboard rocking a red floral wrap dress with thigh-high boots. The finishing touches include layers of necklaces a felt floppy hat and a denim jacket.

Hadid, who is the younger sister to Victoria’s Secret model Gigi, is sporting a long knit sweater over a lace skirt. In the captivating black and white image, the 18-year-old model look like she’s ready to make some noise with a Tambourine in tow. Hadid is also seen styled in an army green jump suit with brown sandals, topped a felt floppy hat.

Singer-songwriters Simpson and Tinashe are photographed together in the recording booth.

For the new campaign the fashion giant opted to do a remake of the iconic 1970s song “Express Yourself” by Charles Wright. The video was filmed in New York City’s renowned Electric Lady Studio, a state-of-the-art recording facility in Greenwich Village designed entirely to suit the legendary Jimi Hendrix. Many of music’s greatest legends have record their chart-topping hits at the Greenwich Village studio including The Rolling Stones, The Roots and more.

In an interview with PEOPLE, Simpson said, “Being able to play guitar at Electric Lady, it was just so sick. I’m a crazy Hendrix fan, so being there was rad for me.”

While Tinashe dished about the behind-the-scenes fun. The rising star, who is going on tour with Nicki Minaj, said, “The set was really fun. We had a dance break…I don’t even know what to call it…a parody type thing that we were filming, and it just brought out all of the moves.”

Hadid loves the new fall collection and disclosed she tried to take most of the looks home.

Preorder the fall collection here.

Check out the video for the campaign below.

Photo via Ralph Lauren