See Inside the Haute Luxury Food Truck Traveling through Europe



Food trucks have always lacked a certain elegance. Even now, as professional chefs and true gourmands have given the food truck experience a hip, urban upgrade, the majority of food trucks still fall short in offering an experience similar to dining at a real restaurant. Luckily, French automaker Peugeot has come exceedingly close to creating a true luxury restaurant on wheels.


Created by Peugeot Design Lab, the carmaker’s design studio, the new food truck, named Le Bistro du Lion, hopes to combine auto innovation with top of the line culinary excellence. Unlike most of its breed, this food truck can open up into a restaurant-like space that can serve and seat up to 30 diners thanks to several portable standing tables and parasols stashed inside.


The luxury food truck also boasts a DJ booth and speakers linked to a television. Since eating at Le Bistro du Lion is all about bringing the gourmet experience on the road, diners will be able to watch the chef prepare their meals live on-screen. As for kitchen equipment, the truck features two grilling plates, four induction burners and a deep fryer. French chef Sven Chartier will be the luxury food truck’s first official chef.


“The end-users are always at the heart of all of our designs,” said Cathal Loughnane, Head of Peugeot Design Lab. “For the Peugeot Food Truck, we wanted to create a complete food truck experience, not only creating a kitchen for the chef but a restaurant and cafe for the customers. A lot of attention was given to opening up the kitchen and allowing the chef and food preparation to be as close to the public as possible. We also wanted to create a real sense of surprise as the compact Peugeot transforms into [an] amphitheater like dining space.”

Le Bistro du Lion recently launched in Paris. The mobile restaurant has stopped in Milan for a six month stay as the city hosts this year’s World Expo.


(Via PSFK)