Sneak Peek At 5 First-Time Super Bowl Advertisers

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Football teams and halftime show artists aren’t the only ones on the big stage during the Super Bowl — it is also pretty much the end-all-be-all of advertising and 2015 will be no different.

While we’ve all seen the previews of major brands like Anheuser-Busch, Dove and Lexus, there are quite a few newbies who decided to take the plunge this year. Here are five first-time advertisers you should look out for during commercial breaks:

Skittles (30-second ad // first half)

Why they’re probably doing it: Marshawn Lynch?

Carnival Corp. (60-second ad // location unknown)


Why they’re probably doing it: They’re in need of some positive press …

Loctite (Length unknown // beginning of 4th quarter)

Why they’re probably doing it: No one knows what Loctite is … yet

Mophie (30-second ad // location unknown)

Why they’re probably doing it: To utilize “an expensive megaphone that broadcasts to the world who it is and what it makes” (30-second ad // in the 4th quarter)

Why they’re probably doing it: Tp highlight their mission of “simplifying website creation.”

(H/T The Associated Press contributed to this report.