Coach
Photo Credit: Getty Images for Coach
Coach heralded the reopening of its Rodeo Drive boutique with a private concert and a load of fashion-loving celebrities on Dec. 11.
The fete itself was akin to a high-end festival (re: Coachella with less fringe and more glam) 300 influencers, tastemakers and stars enjoyed food and drink from some of LA’s most high-end food trucks before enjoying performances by Skylar Grey and Kid Cudi at the VIP, invite-only event.
Photo Credit: Getty Images for Coach
Attendees included Coach Executive Creative Director Stuart Vevers, Kate Bosworth, Chloe Sevigny, Kirsten Dunst, Emily Ratajkowski, Alexandra Daddario, Jessica Capshaw, Liberty Ross, Langley Fox Hemingway, Will Peltz, Emma Greenwell, Juno Temple as well as musical artists Lo- Fang, Ionna Gika, Kilo Kish.
Photo Credit: Getty Images for Coach
The event was in celebration of Coach’s new store design, which was unveiled on November 14th after four-and-a-half months of renovation. The 3,909 square foot space (including 2,747 square foot of selling space) was developed by Vevers in partnership with world renowned creative firm Studio Sofield, led by Designer and President William Sofield. Its main architectural elements include a two-story high glass-block façade supported by massive steel I-beams, a double height entry and bronze signage and logo.The store interiors consist of iron spot brick pavers, reclaimed heart-pine wood flooring with custom hand-tufted wool carpeting in Men’s and Women’s rooms.
The store will be updated from season to season, swapping out pieces of furniture, artwork and other decorative touches, to be as intune as possible with Vevers’ collection of the moment.
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