The BEACH is a new Outdoor Hub for Art and Culture in Dubai

A few years ago the beach opposite Jumeirah Beach Residence was but a simple landscape of sand. Now it is much more. Over the last year a new development has been erected in the form of an outdoor shopping mall complete with numerous stores, a cinema and places to eat. Entitled THE BEACH, a the landmark development from Meraas Holding is Dubai’s very own shoreline destination and latest addition to the city’s leisure and entertainment landscape. It has created the first-of-its-kind art hub at the Dubai Marina.

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Most recently, the development most hosted ‘Live Artist Window’, ‘Street Art Project’ in addition to live street performances, as part of the 2014 Dubai Art Season. The month-long cultural fiesta featured live street music performers and art installations, creating a carnival-like ambiance for lovers of culture and families desiring to spend time more time outdoors.

THE BEACH is also gaining recognition as an investment for a long-term tourism development that aims to bring about an increasing creative ethos to the region. What many feared might turn into just another shopping mall has become a worthwhile destination for recreation, leisure and creative dialogue.