Dylan’s Candy Bar Celebrates the 75th Anniversary of the Wizard of Oz


Dylan Lauren is celebrating the 75th anniversary of The Wizard of Oz in a pretty sweet way.

The Dylan’s Candy Bar founder and creator has partnered with Warner Bros. Consumer Products to launch a limited edition candy collection.

The collection features special edition items of nostalgic, character-themed confections to celebrate the film, such as chocolate bars created for Dorothy, the Scarecrow, Cowardly Lion and Tin Man, and hand-decorated cookies shaped like Toto and the classic Wizard of Oz rainbow. There are also lollipops fashioned as Dorothy’s magical ruby slippers and the also magical (but slightly maniacal) villain, the Wicked Witch.

In addition to the candy collection launch, the two companies have partnered to create a larger-than-life candy sculpture out of Jelly Belly ® jelly beans. The sculpture will be unveiled at the Original Farmer’s Market in Los Angeles, CA, on May 4, 2014.

The Wizard of Oz collections are available in stores and online from today, April 21.

Says Lauren: “As a true fan of the timeless story, I am excited to debut a special edition candy collection at Dylan’s Candy Bar to celebrate The Wizard of Oz and its 75th anniversary. The collection represents the iconic characters we all know and love in delicious edible candies, like ‘Dorothy’s Red Velvet Bar,’ in colorful signature packaging that people of all ages will cherish!”

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