Patricia Bonaldi Merges Fashion and Social Conscience

Sao Paulo is beautiful and luxurious; theres on doubt about that. But, unfortunately in the same proportion, is also a city known for its busy and chaotic traffic. Eyeing the sad and alarming statistics about the cars in movement in our city, a campaign was created: “Don’t run, parade.” It has the idea to educate pedestrians and motorists on how to act together to reduce accidents in the city.

The inauguration of this campaign had an interesting action occurred this week. The stylist Patricia Bonaldi, known for making pretty party dresses, organized a fashion show on the catwalk Miguel Reale, located in Itaim Bibi neighborhood. At the event, she exhibited her collection created for winter 2014 their brand, PatBo. “I never imagined that my work in the fashion world could help such an important move like this. I showed my work in an unusual environment and I helped the city as a citizen.”