Lamborghini Releases First Signature Fragrance

If you’re looking for a fragrance as luxe as a Lamborghini itself, then the haute automotive brand’s first-ever signature fragrance, L, is right up your lane.

Only 999 bottles of the limited-edition Lamborghini perfume has been released since making its debut at the Geneva Motor Show last month. It will be sold via the Italian automotive brand’s 129 worldwide dealers as well as its flagship boutique in Sant’Agata Bolognese.

“L” by Lamborghini will be the first of four fragrances produced by the brand, and was designed by a creative team and perfume experts exclusively for Collezione Automobili Lamborghini.

The perfume is part of the Collezione Automobili Lamborghini, a collection of clothing and accessories released by the haute automaker. Other items in the recently released Spring/Summer 2014 collection include a blazer, cashmere jumpsuit, jeans and leather jackets in hues of orange, green and blue against neutral colors like black, navy and gray.

There is no word yet on what the new scent smells like, but we can bet it’s going to be a sight better than “new car smell.”

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